This year, winning is just the beginning. The best of the best from each country – representing the TOP Pharmacies in Europe of both 2024 and 2025 – pack their bags and traveled across Europe for an exclusive professional exchange. They cross borders to explore foreign pharmacies, visit state-of-the-art hubs, and share everyday best practices with their international colleagues. Because true excellence grows when it is shared, and cross-border exchange is one of the most inspiring ways to achieve it.
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Serbian colleagues visit Czechia
The absolute TOP winners from Serbia are arriving in Prague for a unique professional exchange to explore innovative pharmacy concepts, meet Czech colleagues, and experience the atmosphere of the historic Czech capital.
Planned Tour Highlights
Innovation & Modern Concepts: Visits to the eLab in Prague Řepy and the “Bjut” beauty concept store in Chodov, showcasing a modern approach to customer care, the beauty segment, and future pharmacy services.
Next-Generation Pharmacies: A tour of a modern pharmacy with a dermatology center in the heart of Prague, highlighting the connection between expert consultation, dermocare, and premium customer experience.
Discovering Prague: A ride on a historic sightseeing tram through the city center, free time to explore Prague, and the atmosphere of the Czech capital’s iconic landmarks.
CARExperience: Building relationships during breakfast at the headquarters, shared lunches and dinners, Italian gastronomy by the Vltava River, and informal conversations with colleagues in the unique atmosphere of Prague.
1
birthday celebration
3
beef tenderloins for lunch
10
Becherovka shots tasted
21
km traveled by historic tram
1
volunteer who had a blood test done at a pharmacy
10/10
pharmacists enthusiastic about the private-label product range in the Czech Republic
"The greatest value of the CARExperience Tour for me was the people I met and the strong sense of belonging I felt throughout the journey. I returned home full of positive energy and proud to be part of this company."
Nataša B.
Serbia
"The opportunity to exchange experiences with colleagues from other countries gave me many new ideas and a great deal of inspiration. I was especially impressed by innovative solutions that could enrich our everyday work."
Marija M.
Serbia
"Outstanding organization, a warm welcome, and exceptional hospitality created an experience I will remember for a long time. Every detail of the program was carefully planned and executed."
Jelena D.
Serbia
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Czech colleagues visit Serbia
The absolute TOP winners from Czechia are coming to Belgrade for a unique professional exchange to discover the Serbian pharmacy market, meet local colleagues, and experience the dynamic atmosphere of the Serbian capital.
Program Highlights
Pharmaceutical Production & Innovation: A visit to the Galenic laboratory in Belgrade, where participants will gain insight into pharmaceutical production processes, product development, and collaboration between expert teams.
Pharmacy Concepts in Serbia: A tour of the Super Dr. Max pharmacy and other modern pharmacy concepts together with area managers, who will present the functioning of the Serbian market and customer care approach.
Discovering Belgrade: Experiencing the atmosphere of Serbia’s capital city, its energy, gastronomy, and the unique blend of traditional and modern culture.
CARExperience: Building relationships during shared dinners, informal meetings with CARE and Operations teams, and memorable moments spent with colleagues in the welcoming atmosphere of Belgrade.
Stay tuned for their journey!
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Slovak colleagues visit Italy
The absolute TOP winners from Slovakia are arriving in Milan for a unique professional exchange to explore the Italian pharmacy market, meet local colleagues, and experience the atmosphere of one of Europe’s most iconic cities.
Program Highlights
Pharmacy Concepts in Milan: Visits to selected pharmacies across Milan, showcasing different approaches to customer care, modern pharmacy services, and the dynamics of the Italian pharmacy market.
Large-Scale Distribution Excellence: An exclusive guided tour of the Telgate centralized logistics HUB near Bergamo – a modern 14,000 m² distribution center ensuring efficient pharmacy supply operations across the region.
Discovering Milan: An evening tour of the historic city center and the iconic Duomo area combined with a traditional Italian aperitivo, vibrant city atmosphere, and free time to explore Milan.
CARExperience: Building relationships during shared dinners with operations and regional managers, enjoying Italian gastronomy in the Navigli district, and informal conversations in the unique atmosphere of the Italian metropolis.
Stay tuned for their journey!
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Italian colleagues visit Slovakia
The absolute TOP winners from Italy are coming to Bratislava for a unique professional exchange to discover the Slovak pharmacy market, meet local colleagues, and experience the CARE Experience in the heart of Slovakia.
Program Highlights
Discovering Bratislava: An evening tour of the historic city center in Italian language and a visit to the iconic Salvator Pharmacy, recently reopened to the public after many years.
Distribution & Innovation: A visit to the ViaPharma warehouse and e-shop center in Senec, showcasing planning, distribution, and the robotic A-Frame system as a key part of the entire supply chain.
Next-Generation Pharmacies: Exploring the Dr. Max Bory and Super Dr. Max Avion concepts – from hospital-connected care to modern technologies, dermocenter services, diagnostic testing, and comprehensive patient care.
CARExperience: Building connections during shared dinners with the Operations and Leadership teams, enjoying local gastronomy, and experiencing the evening atmosphere of Bratislava, including the iconic Bratislava Castle surroundings.
4
CRP tests using blood samples
20
pill boxes loaded to ROWA robot
3/3
guests liked bryndza cheese spread
2
Warehouses visited (E-shop & ViaPharma SK)
10/10
would recommend this experience to their colleagues
1
new phrase in Slovak language learned - "jednotky starostlivosti"
0
cappucinos after 11 am :)
1
InBody test
“The CARExperience Tour was unforgettable — especially thanks to the warm welcome and the visit to the historic Salvator pharmacy.”
Alessio
Italy
“What impressed me the most was the kindness and openness of the colleagues who welcomed us. Visiting the historic pharmacy in Bratislava was fascinating.”
Pio
Italy
“The tour showed me the huge potential of the Dr.Max world. It was inspiring to see solutions that could also support our future development in Italy.”
Gabriele
Italy
“The event was very well organized, and meeting international teams was one of the highlights of the entire experience.”
Marco
Italy
“I really appreciated the friendliness of the colleagues, the sharing of best practices, and the opportunity to see different ways of working.”
Stefano
Italy
“It was a valuable opportunity that brought me new ideas and allowed me to compare experiences directly with colleagues in similar roles.”
Alessia
Italy
“We truly felt like honored guests. The atmosphere, the dinner at the castle, and the opportunity to exchange ideas with the leadership team made this a remarkable experience.”
Michele
Italy
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Romanian colleagues visit Poland
The absolute TOP winners from Romania are coming to Gdańsk for a unique professional exchange to discover the Polish pharmacy market, meet local colleagues, and experience the atmosphere of one of Poland’s most beautiful coastal cities.
Program Highlights
Pharmacy Practice in Poland: A visit to a modern pharmacy in Gdańsk, where participants will gain insight into daily operations, customer care, and the functioning of the Polish pharmacy market.
History & Inspiration: A guided tour of the iconic ECS Museum (European Solidarity Centre), showcasing the story of solidarity, courage, and social change in Europe.
Discovering Gdańsk: A walk through the historic city center, exploring its unique architecture, coastal atmosphere, and the most beautiful corners of northern Poland.
CARE Experience: Building relationships during shared dinners, wine tasting, local gastronomy, and the evening atmosphere of Gdańsk and the seaside town of Sopot.
30
pieces of Ptasie Mleczko
12000
steps / person
5
body composition analysis
1
hour at the spa
1
beautiful sunset by the sea
"Taking part in the CARExperience Tour was an exceptional experience filled with new insights and inspiring encounters. I came away with wonderful memories and renewed motivation for my work."
Alina Lorena C.
Romania
"The CARExperience Tour brought me many emotions, valuable experiences, and unforgettable moments shared with amazing colleagues. It is an experience I will remember for a long time."
Gabriella E.
Romania
"The opportunity to learn about international best practices and exchange experiences with colleagues from different countries was truly enriching. I gained new perspectives and plenty of inspiration for the future."
Madalina Georgiana B.
Romania
"The greatest value of the CARExperience Tour for me was the people I met and the experiences we shared. I came away with new insights, inspiration, and a great deal of positive energy."
Ionela Janina M.
Romania
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Polish colleagues visit Romania
The absolute TOP winners from Poland are arriving in Bucharest for a unique professional exchange to discover the Romanian pharmacy market, explore innovative Dr. Max concepts, and experience the atmosphere of Romania’s vibrant capital city.
Program Highlights
Large-Scale Distribution: A visit to the largest pharmaceutical warehouse in Romania and across Central and Eastern Europe, offering insight into Dr. Max distribution processes and logistics operations.
Innovative Pharmacy Concepts: Discovering the hyper-pharmacy in Promenada Mall and visiting small-format pharmacies in the centre of Bucharest, showcasing different types of customer care.
The Bucharest Experience: A walk through the city’s iconic landmarks – from Calea Victoriei and the Romanian Athenaeum to the atmosphere of Revolution Square – complemented by local gastronomy and sweet Romanian specialties.
CARE Experience: Building relationships during shared dinners, modern culinary experiences, and the evening atmosphere of Bucharest filled with views, music, and informal conversations with colleagues.
35
papanasi eaten
15000
steps / person
1
lost bag (but it was found ;))
3
pharmacies visited (including Hyper pharmacy)
10
times mentioned the warehouse is huge
"A fantastic adventure with wonderful organizers and participants. What I value most are the conversations, exchange of experiences, and the warm welcome we received."
Joanna B.
Poland
"Taking part in the CARExperience Tour was one of the greatest recognitions of my work. I was especially impressed by the openness, hospitality, and professionalism of our Romanian colleagues."
Anna M.
Poland
"An unforgettable experience that I will remember above all because of the amazing people I met and the outstanding care provided by the organizers."
Agnieszka P.
Poland
"The CARExperience Tour was an unforgettable experience full of inspiration, new insights, and great people. I was especially impressed by the modern pharmaceutical logistics and the exceptional hospitality of our hosts."
Piotr S.
Poland
"An exceptional exchange of experiences that gave me valuable insight into the efficiency and innovation of pharmaceutical distribution."
Aleksanda D.
Poland
"The CARExperience Tour showed me the value of looking beyond my own environment. I was inspired by innovative pharmacy services and the professionalism of the entire program."
Ewa K.
Poland
"A wonderful experience filled with positive energy, great food, and inspiring people who proved that great colleagues can be found everywhere."
Beata K.
Poland
"An amazing experience with excellent organization and hospitality. Visiting pharmacies and the distribution center left a lasting impression on me."
Patrycja M.
Poland
"The CARExperience Tour offered valuable knowledge, inspiration, and unforgettable memories. We felt welcomed and well cared for throughout the entire trip."
Beata L.
Poland
"It felt like a true reward – I gained new knowledge and inspiration while enjoying an amazing atmosphere throughout the journey."
Dominika W.
Poland
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