This year, winning is just the beginning. The best of the best from each country – representing the TOP Pharmacies in Europe of both 2024 and 2025 – pack their bags and traveled across Europe for an exclusive professional exchange. They cross borders to explore foreign pharmacies, visit state-of-the-art hubs, and share everyday best practices with their international colleagues. Because true excellence grows when it is shared, and cross-border exchange is one of the most inspiring ways to achieve it.
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Serbian colleagues visit Czechia
The absolute TOP winners from Serbia are arriving in Prague for a unique professional exchange to explore innovative pharmacy concepts, meet Czech colleagues, and experience the atmosphere of the historic Czech capital.
Planned Tour Highlights
Innovation & Modern Concepts: Visits to the eLab in Prague Řepy and the “Bjut” beauty concept store in Chodov, showcasing a modern approach to customer care, the beauty segment, and future pharmacy services.
Next-Generation Pharmacies: A tour of a modern pharmacy with a dermatology center in the heart of Prague, highlighting the connection between expert consultation, dermocare, and premium customer experience.
Discovering Prague: A ride on a historic sightseeing tram through the city center, free time to explore Prague, and the atmosphere of the Czech capital’s iconic landmarks.
CARExperience: Building relationships during breakfast at the headquarters, shared lunches and dinners, Italian gastronomy by the Vltava River, and informal conversations with colleagues in the unique atmosphere of Prague.
Stay tuned for their journey!
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Czech colleagues visit Serbia
The absolute TOP winners from Czechia are coming to Belgrade for a unique professional exchange to discover the Serbian pharmacy market, meet local colleagues, and experience the dynamic atmosphere of the Serbian capital.
Program Highlights
Pharmaceutical Production & Innovation: A visit to the Galenic laboratory in Belgrade, where participants will gain insight into pharmaceutical production processes, product development, and collaboration between expert teams.
Pharmacy Concepts in Serbia: A tour of the Super Dr. Max pharmacy and other modern pharmacy concepts together with area managers, who will present the functioning of the Serbian market and customer care approach.
Discovering Belgrade: Experiencing the atmosphere of Serbia’s capital city, its energy, gastronomy, and the unique blend of traditional and modern culture.
CARExperience: Building relationships during shared dinners, informal meetings with CARE and Operations teams, and memorable moments spent with colleagues in the welcoming atmosphere of Belgrade.
Stay tuned for their journey!
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Slovak colleagues visit Italy
The absolute TOP winners from Slovakia are arriving in Milan for a unique professional exchange to explore the Italian pharmacy market, meet local colleagues, and experience the atmosphere of one of Europe’s most iconic cities.
Program Highlights
Pharmacy Concepts in Milan: Visits to selected pharmacies across Milan, showcasing different approaches to customer care, modern pharmacy services, and the dynamics of the Italian pharmacy market.
Large-Scale Distribution Excellence: An exclusive guided tour of the Telgate centralized logistics HUB near Bergamo – a modern 14,000 m² distribution center ensuring efficient pharmacy supply operations across the region.
Discovering Milan: An evening tour of the historic city center and the iconic Duomo area combined with a traditional Italian aperitivo, vibrant city atmosphere, and free time to explore Milan.
CARExperience: Building relationships during shared dinners with operations and regional managers, enjoying Italian gastronomy in the Navigli district, and informal conversations in the unique atmosphere of the Italian metropolis.
Stay tuned for their journey!
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Italian colleagues visit Slovakia
The absolute TOP winners from Italy are coming to Bratislava for a unique professional exchange to discover the Slovak pharmacy market, meet local colleagues, and experience the CARE Experience in the heart of Slovakia.
Program Highlights
Discovering Bratislava: An evening tour of the historic city center in Italian language and a visit to the iconic Salvator Pharmacy, recently reopened to the public after many years.
Distribution & Innovation: A visit to the ViaPharma warehouse and e-shop center in Senec, showcasing planning, distribution, and the robotic A-Frame system as a key part of the entire supply chain.
Next-Generation Pharmacies: Exploring the Dr. Max Bory and Super Dr. Max Avion concepts – from hospital-connected care to modern technologies, dermocenter services, diagnostic testing, and comprehensive patient care.
CARExperience: Building connections during shared dinners with the Operations and Leadership teams, enjoying local gastronomy, and experiencing the evening atmosphere of Bratislava, including the iconic Bratislava Castle surroundings.
Stay tuned for their journey!
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Romanian colleagues visit Poland
The absolute TOP winners from Romania are coming to Gdańsk for a unique professional exchange to discover the Polish pharmacy market, meet local colleagues, and experience the atmosphere of one of Poland’s most beautiful coastal cities.
Program Highlights
Pharmacy Practice in Poland: A visit to a modern pharmacy in Gdańsk, where participants will gain insight into daily operations, customer care, and the functioning of the Polish pharmacy market.
History & Inspiration: A guided tour of the iconic ECS Museum (European Solidarity Centre), showcasing the story of solidarity, courage, and social change in Europe.
Discovering Gdańsk: A walk through the historic city center, exploring its unique architecture, coastal atmosphere, and the most beautiful corners of northern Poland.
CARE Experience: Building relationships during shared dinners, wine tasting, local gastronomy, and the evening atmosphere of Gdańsk and the seaside town of Sopot.
Stay tuned for their journey!
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Polish colleagues visit Romania
The absolute TOP winners from Poland are arriving in Bucharest for a unique professional exchange to discover the Romanian pharmacy market, explore innovative Dr. Max concepts, and experience the atmosphere of Romania’s vibrant capital city.
Program Highlights
Large-Scale Distribution: A visit to the largest pharmaceutical warehouse in Romania and across Central and Eastern Europe, offering insight into Dr. Max distribution processes and logistics operations.
Innovative Pharmacy Concepts: Exploring the hyper pharmacy in Promenada Mall featuring the ROWA robotic system, along with visits to smaller city-center pharmacies showcasing different customer care formats.
The Bucharest Experience: A walk through the city’s iconic landmarks – from Calea Victoriei and the Romanian Athenaeum to the atmosphere of Revolution Square – complemented by local gastronomy and sweet Romanian specialties.
CARE Experience: Building relationships during shared dinners, modern culinary experiences, and the evening atmosphere of Bucharest filled with views, music, and informal conversations with colleagues.
Stay tuned for their journey!
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