These guidelines will help everyone at Dr. Max understand how we present ourselves to the world. The goal is simple: to provide a clear path to building a strong, consistent, and distinctive brand that not only attracts new customers but also keeps them coming back.
For our customers, this means a commitment to an experience that makes them feel valued and inspired to trust us with their health, beauty, and wellbeing, offering expert advice, a diverse product range, and personalized services.
For our employees, it means being the preferred employer, providing support, innovation, and a positive environment to help them grow and provide excellent care.
For our business partners, it means collaborating with the best to create fair, rewarding, and impactful partnerships that drive innovation and deliver exceptional value to our customers.
We aim to redefine the concept of a pharmacy by expanding beyond traditional health solutions to become a true wellbeing partner, offering products and services that enhance overall quality of life. We strive to be more than a place people visit when they are unwell, supporting them in achieving a healthy and fulfilling lifestyle. Our commitment to care is demonstrated through personalized services, a welcoming environment, and a dedicated team that truly values and supports our customers.
Our Values
At Dr. Max, we consistently look for ways to go the extra mile in caring for our customers, whether through trusted experts’ advices, personalized support, operational excellence, or innovative solutions.
More than a pharmacy, we are your trusted wellbeing partner, continuously improving how we care for your health, beauty, and wellness.
We cater to diverse needs with a wide range of products and services at various price points, supporting all aspects of health and wellbeing. By maintaining the best ratio between quality and price, we ensure everyone can find solutions - from daily essentials to premium products.
We provide easy access to our products and services, both in-store and online, ensuring convenience for all. We enhance approachability through personalization, guaranteeing that everyone receives offers tailored to their preferences and needs.
Our professionalism, expertise, and continuous employee education are fundamental to building customer trust. This trust enables us to listen closely to the needs of both our customers and employees, using their feedback to continually improve and deliver the best possible service.
Our brand power provides us with greater opportunities, which we leverage for the benefit of our customers and employees. Whether it’s research capabilities, production, negotiations with suppliers, or career growth opportunities, our customers and employees know that engaging with us is risk-free, and our brand always guarantees quality in every aspect.
We are having more exclusive own label products than any other European pharmacy chain. This allows us to provide our customers with high-quality, affordable options that are tailored to meet their specific health needs—an advantage unmatched by any competitor.
Dr. Max pharmacies offer an unparalleled range of health and preventive services that extend far beyond the basics. Our offerings include sophisticated health and wellbeing diagnostics, elevating our focus from just treatment to true wellbeing management.
At Dr. Max, our team is made up of passionate, highly trained professionals who are always learning to provide the best care. They genuinely care about our customers and their wellbeing, making sure each person gets the attention and advice they need. This personal touch sets us apart.
3,000 pharmacies, 24/7 pick-up boxes and extensive third-party pick-up points make it easy to access what you need, when you need it. We ensure that Dr. Max is always within reach, whether online or offline, by staying connected with our customers through social media and dedicated customer service channels, enhancing accessibility and convenience.
Dr. Max takes personalization to the next level. We create tailored experiences for our customers, offering individualized rewards, promotions, and health tips through our loyalty program. This approach ensures that we meet the unique needs of each customer, reinforcing our role as a trusted partner.
Going the extra mile means doing more than what’s expected – whether it’s offering a smile, double-checking your work, or helping a colleague. It’s about being proactive and caring, even in small gestures that make a big impact and difference.
Think about how your actions make a difference: providing helpful advice to a customer, ensuring clear communication with a colleague, or quickly resolving a small issue before moving on. Every small step, whether in a pharmacy or an office, contributes to creating an experience that keeps people coming back to us.
Care can be expressed in many ways – by reading instructions carefully, offering help when needed, or showing through your actions that you’re willing to listen and assist. Whether you’re supporting a customer, colleague, or partner, remember that
attention to detail and empathy make all the difference.
